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edamama is the first integrated digital platform for parents, bringing together content, commerce, and community.

Our story begins with one mama who, with a new baby on her hip, found that the online shopping options for mama and baby are severely limited in the Philippines. It was quite difficult to find channels where the products were guaranteed authentic and of good quality, sellers were guaranteed trustworthy, and the shopping experience was guaranteed hassle-free.


With the goal of making shopping easier for fellow parents, this mama rounded up some more mamas, aspiring mamas, and kids-at-heart who are committed to providing a better shopping experience for parents. 


Together, they put up edamama, the country’s first digital platform to use content, social networking, and commerce to redefine shopping and decision-making for parents.


Today, edamama works with valued partners to curate a collection of products, services, and content that cater to the everyday needs of parents and the whole family. edamama also employs a full team of fellow parents for our Customer Care team to ensure that all our customers are listened to, understood, and cared for.


With edamama, shopping for the home is made simpler and better – helping parents simplify decision-making, and find everyday joy in raising a family.


What sets edamama apart? 

More than being a one-stop-shop for your family needs, we want to be with you throughout your whole parenting journey. 


Looking to save on family shopping?? Find the best deals and products on our Shop. We have a wide array of trusted and loved brands  to serve your parenting needs, and with the best value too!


Want to hear some parenting tips? Check out our specially curated blogs and articles on Discover. We’re here to help you out through this wonderful journey!


In search for activities  with your little ones? We have classes, services, and events for you and your kids on Explore. We have tons of fun activities for the whole family to keep your little ones active & stimulated.


Got parenting questions and want to hear stories from other parents? Join our Connect community exclusively in the edamama app. Our growing community is composed of fellow mamas and medical experts who are always ready to help you in your parenting journey.

Even better, we also have newsletters and a vibrant Viber community! Get our community newsletters and exclusive promos by signing up for an account with your email. Join our Viber community here for exclusive updates. While you’re at it, don’t forget to like and follow our Facebook and Instagram pages too! 


Facebook: https://www.facebook.com/edamama.ph

Instagram: https://www.instagram.com/edamama.ph