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edamama is the first integrated digital platform for moms, bringing together data, social, and shopping.


Our story begins with one mama who, with a new baby on her hip, found that the online shopping options for mama and baby are severely limited in the Philippines. It was quite difficult to find channels wherein the products were guaranteed authentic and of good quality, sellers were guaranteed trustworthy, and the shopping experience was guaranteed hassle-free!


With the goal of making shopping easier for fellow parents, this mama rounded up some more mamas, aspiring mamas, and kids-at-heart who are committed to providing a better shopping experience for parents. 


Together, they put up edamama, the country’s first digital platform to use content, social networking, and commerce to redefine shopping and decision-making for parents.


Today, edamama works with valued partners to curate a collection of products, services, and content that cater to the everyday needs of a mama and her child. edamama also employs a full team of fellow mamas for our Customer Care team to ensure that all our customers are listened to, understood, and cared for.


It’s shopping made simpler and better!